Technology manufacturer WIKA has unveiled a refreshed design for its stainless steel pressure gauges and mechanical thermometers, featuring a distinctive ‘blue identity’ that enhances both functionality and brand recognition.
The newly redesigned gauges showcase visible elastomer parts in the brand’s signature blue, aiming to ensure identification as part of WIKA’s product lineup.
“Our goal was to create a visual identity that not only stands out but also signifies quality and reliability,” said a WIKA spokesperson. This branding move aims to reinforce WIKA’s position in the market while making it easier for users to recognise genuine products, thus minimising the risk of unauthorised imitations.
... to continue reading you must be subscribed
