In a special interview, Centravis Sales Director Vyacheslav Erkes spoke of how the company has a solid base to promote future growth.
Global sales and growth prospects
In spite of multiple challenges both domestic and global, Centravis managed to increase its sales in physical terms at the end of 2014. According to Erkes, this was largely resulting from the company’s fundamental development strategy and extensive investments into the modernisation of production. Over the last few years, Centravis has been steadily growing in tonnage exceeding twofold the average growth rate of the global stainless steel tubing market, which has been 5-6% per year.
Speaking about the current year’s sales strategy, Erkes noted that the company will continue to keep its sales focus in the western markets, something Centravis – whose share of sales outside the CIS now stands at 70% – has been actively doing since the mid-2000s. The company is also becoming more active in the Asian and Middle Eastern markets, where it has intensified customer certification as well as in the US, the market it first entered in 2006. According to Erkes, over the last six months, the company has received approvals by end users from Alstom Power (USA), Thyssen Krupp Industrial Solutions (India), FESTO (Germany), and Petrobras (Brazil). Centravis also obtained qualification by ADCO, ZADCO and ADMA OPCO (ADNOC Group (UAE).
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