Quality product content for company websites was the focus for Matt Christensen, President of Distributor Data Solutions (DDS) on gasworld’s latest showcase webinar, when he told industrial gases and welding distributors “how to win online in 2022.”
One of the leading product content companies for the gas and welding industry, Utah-based DDS helps its customers by providing technology solutions to the challenges of e-commerce product content and data management – and to date, has worked with more than 500 manufacturers, representing more than 1,300 brands.
Detailing each sector of an online product selling platform, and what they should each consist of, Christensen said, “First is product master data. This is the stock keeping unit (SKU) information, weights, dimensions, maybe some packaging info on top of that. This is the bare minimum data that you need to sell a product.”
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