George Ratermann, President of Ratermann Manufacturing, gave a presentation to GAWDA delegates this morning, discussing the trials and tribulations of integrating the young generation into a traditional business.
As an important subject for every company to address in these modern times, he spoke about 18-25 year olds growing up with smart phones. He wanted to share his understanding of the ‘Generation Next’ and how these young persons can excel in the workplace.
He outlined what challenges the young generation faces and how to communicate correctly in a working environment, as well as how to impart ideas to the company and be respected. He also detailed about how to work with older technology and software, like customer relationship management (CRM) systems, for example.
On the topic of communication, Ratermann stressed its importance and addressed the typical problem of when to use the humble telephone before resorting to emails, Skype, Twitter or other social media. The answer from the panel was not unexpected and they unanimously replied “as a last resort.”
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