As part of a panel of speakers here in Kuala Lumpur this morning, I was at the core of discussions surrounding digitisation. It’s a theme I have covered extensively in the last 18 months, though the topic I was tasked with this morning was a perhaps more onerous strand of debate – e-commerce.
First impressions of e-commerce are mixed, often a combination of fear and anticipation.
That’s because the industrial gases business is still very traditional in how it operates, based upon strong cultural and organisational paradigms. It’s still very customer-facing and local in nature. As a result, e-commerce essentially changes that business model, that culture, within our industry. It’s essentially a paradigm shift – and that can create confusion, anxiety, even fear.
... to continue reading you must be subscribed
