Conscious of the merits of establishing a strong corporate image and identity, Germany’s Messer Group has reinforced its channels of communication with its very own audio logo.
In the 110th year of its existence, the Messer Group has become the first company in the gases industry to introduce an audio logo to support its brand management.
Based on various communication channels such as employee mobile phones, image films, telecommunications and the company’s web presence, an audio logo has been developed to give the Messer Group ‘an audio representation that matches its corporate identity’.
The audio logo is now gradually being introduced into the relevant media of the Messer Group companies at locations in over 30 countries – and can already be heard on the group’s website.
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