Independent distributors are known for forging strong relationships with their customers; it’s what many say sets them apart. But as the world continues to evolve digitally, these customers are now expecting both a face-to-face customer experience as well as a strong online customer experience.
“In almost every company today, not restricted to gas distributors, e-commerce can be game-changing,” Dave Bent, Vice-President of ECI, told gasworld.TV in the latest showcase webinar. “Ultimately, a strong e-commerce platform will boost your offering and provide a strong return on investment (ROI).
At the time of writing, Texas-based ECI has around 23,000 customers in over 100 countries. While the company covers many industries, the welding and gases market is one that it sees huge potential in for its e-commerce offerings. Some distributors that the company has engaged with include WeldStar, RedBall Oxygen, and nexAir, just to name a few.
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