A-Gas is unveiling a global brand identity that reflects the company’s dynamic and technological innovation whilst providing an instantly recognisable world-wide brand.
In recent years A-Gas has greatly expanded within the global refrigerant market and has positioned itself as a major player in the refrigerant community including winning a number of business and trade industry awards that reinforce its status as an innovative solutions-led business.
Having embarked on a rapid and successful growth path, A-Gas has been re-assessing its branding. Starting with A-Gas International, A-Gas Australia, South Africa, South East Asia, China and Thailand, the company will roll out the A-Gas Magenta logo (already familiar in the UK) in a phased approach across the rest of the group. By adopting a single logo the company will be creating one family with a brand that will be instantly recognised internationally.
“Each region is currently identified by a different coloured logo which can be confusing and creates issues when new businesses are acquired,” says Hayley Russell, Group Marketing Executive, A-Gas International.
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