At one time I had a picture in my office of a Civil War commander whose army was engaged in hand-to-hand musket combat with an overpowering opponent.
The officer was so preoccupied with warfare strategies that he wouldn’t accept an appointment with a salesman wanting to demonstrate a Gatling gun. The Gatling gun, with its ability for rapid firing, would have saved the battle.
Can a salesperson be successful without a well-developed battle strategy? Yes, I believe he can, but a better question would be, “How much more will a salesperson achieve if he has a constantly honed organizational prowess?”
Here are my “right tools” for winning the battle in the sales trenches.
... to continue reading you must be subscribed
