The concept or maybe the value of a digital strategy started becoming more evident over the last 10+ years as some digital capabilities (social media, mobile, e-commerce, IIOT) have scaled and gone mainstream.
But developing a ‘sustainable’ digital strategy is hard work, harder than it has ever been, because the landscape is constantly changing.
Unfortunately, the results continue to demonstrate the challenge all industries face, whereby 70% of all digital transformations are continuing to fail. This article discusses how to counteract that trend by developing a digital strategy that guides the deployment of your digital initiatives.
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