We are all very aware of the potential threat or opportunity (depending on how you look at it) of exploding technology and how it has upended our buying routines.
The ability to shop online for just about any product, from helmets to tiny houses, has caused disruption in the traditional supply chain as well as the customary retail experience. Consumers shopping online expect, even demand, the same quick, flawless service and delivery from your gas and welding business as they receive from major online buying sites.
I recently spoke with Dan Fairchild, Director of Supply Chain and Marketing at WestAir Gases & Equipment, San Diego, California, and Joe Kirmes, IT Manager for Middlesex Gases, Everett, Massachusetts, about how they successfully use e-commerce as a customer service tool for their distributorships, benefitting both themselves and their customers.
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