Social media platforms, like Facebook, Twitter, and YouTube, have changed the way we communicate with our friends, family, and colleagues, and today are changing the way we do business. For industrial gas distributors, getting the word out about your products or services is essential to growing your brand and increasing profits. The use of social media platforms is one of the easiest ways to accomplish these objectives.
As these platforms have no startup or operating costs, they are essentially free self-promotion. And with continuous upgrades, they are becoming easier to use and integrate into everyday operations as well. If your company has been putting off establishing a social media presence, it’s time to join the revolution.
At CryoGas International, we use social media platforms that we find relevant to “our space,” i.e. the industrial gas industry. The key to choosing which platforms were right for us was to understand and implement those used by our audience. This same approach holds true for distributors, but think of your company’s audience not as readers and viewers like ours is, but as your existing and potential customer base.
Using multiple social media platforms gives you the greatest opportunity for success, as you may have customers that use only one platform and others that use one in particular more frequently than the rest. The goal is to maximize your outreach. Even if you are simply repeating the same information over multiple platforms, you have still shown the effort to connect with the customer, which can go a long way in building your brand. Each platform has its advantages.
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