Lean manufacturing (or “Muda”), what is sometimes called making obvious what matters by eliminating everything else, has been an important emphasis for all manufacturing firms for years.
But in today’s world, customer-centric is increasingly important since a firm’s reputation is driven by outside factors like social media and Internet firm ratings.
The term customer-centric is often used to describe marketing or Customer Relationship Management (CRM) systems. At the core, this means delivering what the customer needs and wants rather just selling a product. It can also mean delivering products and services that are more tailored to the customer’s specific situation.
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